“Da mermaid makeup” refers to a viral TikTok beauty trend where users dramatically transform into a mermaid—or a mermaid-adjacent fantasy creature—using glitter, iridescent highlighters, colorful eyeshadow, and often a “scaly” texture. The phrase gained traction as a playful, exaggerated take on classic mermaid makeup, with creators using the slang “da” for comedic emphasis. This article breaks down the trend’s origins, how to recreate the look, and what products you actually need.
Where Did “Da Mermaid Makeup” Come From?
The exact origin of the phrase is hard to pin down, but it emerged on TikTok in the early 2020s. It likely started as a parody of overly serious makeup tutorials. Creators would apply heavy glitter and shimmer while saying “da mermaid makeup” in a deadpan or exaggerated voice, mocking the idea that there’s a single “correct” way to do fantasy makeup. The trend also ties into the broader “mermaidcore” aesthetic that surged in popularity around 2022–2023, fueled by movies like The Little Mermaid live-action remake and the rise of “clean girl” makeup’s opposite—maximalist, colorful looks.
The “da” prefix is a stylized, often ironic way of saying “the,” popularized in internet slang (e.g., “da way” or “da vibes”). In this context, it signals that the look is not meant to be taken too seriously—it’s a fun, exaggerated version of mermaid makeup, not a historically accurate or subtle one.
Key Elements of the Trend
While individual looks vary, most “da mermaid makeup” tutorials share these common features:
- Iridescent highlighters in shades like pearl, lavender, or green-blue, applied heavily on cheekbones, nose bridge, and brow bone.
- Shimmery eyeshadow in ocean tones—teal, aqua, deep blue, and seafoam green—often blended up to the brow.
- Glitter or loose pigment applied on the eyelids, inner corners, and sometimes the whole face for a wet, sparkly effect.
- Scaly texture achieved with fishnet stockings or a stencil, using a contrasting color to create a fish-scale pattern on the cheeks, forehead, or shoulders.
- False lashes or dramatic mascara to make eyes pop.
- Glossy lips with a hint of blue or green tint, sometimes topped with tiny glitter particles.
Some creators also add shell accessories, pearls, or even temporary tattoos to enhance the underwater vibe.
How to Recreate the Look at Home
You don’t need expensive products to try this trend. Here’s a step-by-step guide using common makeup items:
- Prep your skin with a primer or moisturizer to help glitter and shimmer stick better.
- Apply a foundation or tinted moisturizer for a smooth base—though many creators skip this for a more natural “wet” look.
- Create the scale effect (optional): Press a fishnet stocking or a scale stencil against your cheek, then tap a darker or lighter eyeshadow over it with a fluffy brush. Remove the stocking to reveal the pattern.
- Do your eyes: Use a shimmery blue or green eyeshadow as the base, then add a lighter shade in the inner corner. Blend well.
- Add glitter with your finger or a damp brush—press it onto the center of the eyelid and along the cheekbones.
- Highlight generously: Apply a liquid or powder highlighter to the highest points of your face—cheekbones, brow bone, nose tip, and cupid’s bow.
- Finish with lip gloss and optional small pearls or rhinestones placed near the eyes or temples.
Wet-look products, like a clear gloss or balm, can be patted over the highlighter to mimic glistening skin.
Common Problems and How to Fix Them
Beginners often run into a few issues:
- Glitter fallout: Apply glitter before your foundation or use a glitter glue to keep it in place. Do your eyes first, then clean up any fallout with tape.
- Scales looking patchy: Make sure the stocking is stretched tight against the skin, and use a tapping motion rather than a sweeping one. Practice on your hand first.
- Too much shimmer: If the look feels overwhelming, tone down the glitter and focus on one area (e.g., only the eyes or only the cheeks).
- Skin irritation: Some glitter is not cosmetic-grade and can scratch the eyes. Always use products labeled for eye use.
How It Differs from Classic Mermaid Makeup
Traditional mermaid makeup, popular in the 2010s, was often more subtle—think soft blue eyeshadow and a pearl lip. The “da mermaid” version is deliberately over-the-top. It embraces the “more is more” philosophy, with chunky glitter, bold scales, and sometimes even face gems. The trend also leans into humor: many creators add funny captions or exaggerated reactions, making it a performance rather than just a beauty tutorial.
Another difference is the color palette. Classic mermaid looks often stick to cool tones (blue, green, purple), while “da mermaid” sometimes incorporates pink, gold, or even rainbow shades, breaking the “ocean” rules for the sake of fun.
Cost and Product Recommendations
You can achieve this look with drugstore products. A few affordable options:
- NYX Professional Makeup Glitter Goals (around $8) for loose glitter.
- e.l.f. Cosmetics Bite-Size Eyeshadow in “Mermaid” (around $3) for shimmery blues and greens.
- Wet n Wild MegaGlo Highlighting Powder (around $5) for a strong glow.
- Fishnet stockings from any store (under $5) for the scale effect.
If you want a more premium feel, brands like Fenty Beauty and Urban Decay offer high-shine highlighters, but they aren’t necessary. The trend is about creativity, not price.
Safety and Skin Care Tips
Glitter can be irritating, especially around the eyes. Follow these precautions:
- Use only cosmetic-grade glitter that says “eye-safe” on the label. Craft glitter is not meant for skin.
- Avoid getting glitter into your eyes—use a gentle hand and avoid rubbing.
- Remove all makeup thoroughly with an oil-based cleanser or makeup remover wipes. Glitter can cling to lashes and skin, so take your time.
- If you have sensitive skin, do a patch test on your arm before applying new products.
- Do not share makeup tools or products, as this can spread bacteria.
Frequently Asked Questions
Is “da mermaid makeup” a real trend or just a joke?
It’s both. The phrase started as a humorous take on mermaid makeup, but it quickly became a genuine trend with thousands of tutorials. Many creators use the term ironically while still producing beautiful, wearable looks.
Can I do this look without glitter?
Yes. You can use only shimmer eyeshadows and highlighters for a more subtle effect. The key is the iridescent, wet-looking finish, which can be achieved with creamy products like a liquid highlighter or a gloss.
How long does the makeup last?
With a good primer and setting spray, the look can last 6–8 hours. However, glitter may fade or fall off sooner, especially if you touch your face. Carry a small compact for touch-ups.
Is this look appropriate for everyday wear?
It depends on your setting. For school or work, you might want to tone it down—skip the scales and use a single shimmer shade. For parties, festivals, or Halloween, go all out.
What if I have dark skin? Will the colors show up?
Yes, but you may need to use more pigmented products or a white eyeshadow base to make the blues and greens pop. Many brands offer highly pigmented shadows that work on all skin tones. Test a few shades to see what complements your complexion.
Can I use real seashells or pearls?
You can, but make sure they are clean and smooth to avoid scratching your skin. Glue them on with lash adhesive rather than regular glue. Remove them gently at the end of the day.
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